Choose Shopify when…
Brands with an audience, repeat buyers, or a plan to own customer relationships and storefront design.
Head-to-head fee guide
Shopify vs Amazon seller fees
Compare the cost of running an independent Shopify store with a simplified Amazon marketplace fee scenario.
Sh
VSShopify
from 2.9% + $0.30Am
Amazon
15% + $0.99 est.Gross revenueShopify keepsAmazon keepsDifference
$10.00$0.00$7.51$7.51
$50.00$9.25$41.51$32.26
$100.00$57.80$84.01$26.21
$500.00$446.20$424.01$22.19
$1000.00$931.70$849.01$82.69
ClearFeeMath verdict
Shopify’s baseline payment rate is lower, but its subscription and customer-acquisition costs matter. Amazon takes a larger share in the common scenario but may deliver marketplace demand that an independent store must build itself.
Choose Amazon when…
Sellers who value marketplace reach and are prepared for category, plan, fulfillment, inventory, and advertising costs.
Common questions
Is Shopify cheaper than Amazon?
Shopify usually has a lower transaction-rate baseline, but the total answer depends on subscription, apps, payment provider, advertising, fulfillment, and the value of Amazon demand.
Does the comparison include FBA?
No. Amazon fulfillment, storage, returns, and advertising are excluded because they vary significantly by product.